Concept
The big idea of the Strategic Branding Institute "Alpha" (short: INBRASA) is not just to unite, to consolidate the country, forming it as a high-class brand "Republic of Moldova" on multiple levels, long-term and with the help of a series of direct and indirect instruments, but to create it as a territory of advanced development.
To organize a complex neuro-system of interconnected relationships, a conditional Alpha-hub the size of the entire republic, which, for initial understanding, we designated as something between Silicon Valley and Singapore, but, of course, not copying them, but manifesting our own uniqueness of vision, thinking and action within this large-scale project.
Since the task is great, INBRASA has divided its path into stages
PLANNING HORIZON
Formation of the "Alpha" core (13-15 key participants — meaning generators). Preparatory measures to start forming the multi-level structure.
The core must multiply 3-4 times, to be able to highlight sub-hubs on the combinatorial directions of the development matrix. Leaders with mandatory rotation.
Presentation of the intermediate result of the activity and development of the system.
The country-brand "Republic of Moldova" must be formed as a socium that ensures the advanced development of the state, companies, projects and personalities. Associative perception inside the country and outside must be stable.
A new stage of planning and activity with the aim of further improvement.
Beneficiaries and target audience
The beneficiaries of the INBRASA project are, of course, all citizens of the Republic of Moldova. But the target audience was defined by us a little more concretely:
17-60 years (main target 35-50 years)
students, parents, technical-engineering workers, intelligentsia, creators, business community
tourists, investors, businessmen, fellow citizens living outside Moldova
The internal task we set for ourselves is to identify and gather in the Institute's asset 2% of Moldova's population.
These people will become ambassadors of Moldova and engines of its progress and prosperity.
And all of us together –
will create a precedent of international level and global scale.