INBRASA HISTORY began with Elena Radu's reevaluation of what is observed in the world (article "Paradigm of the new era – sociocracy", 2011-2014) and writing, based on the conclusions obtained, the article "Strategic Vision of the Republic of Moldova" (2018), in which the need to create the Strategic Branding Institute of Moldova as an independent platform, a new institutional form, whose task is to bring people's mentality and state construction in line with current future challenges; with a new paradigm, which becomes more visible every year.

The solution on the surface — creating this subdivision within the existing structure of public administration of Moldova, to gradually correct the entire construction of the country from the inside with its help. Which, in fact, Elena proposed all these years, addressing and communicating directly up to the highest officials in the state, but there was no response.

Therefore, at the beginning of 2023, Mrs. Radu and her like-minded colleagues took the principled decision to create such an institutional form independently, privately, to demonstrate by personal example the essence and mechanisms of strategic branding, a formulation that was also introduced into use by Elena Radu in the period after 2011.