Team

Vadim Ceban

Vadim Ceban

co-founder of INBRASA

Economist, engineer, energy worker, co-founder of INBRASA (Institute of Strategic Branding "Alpha") - the stronghold, the world and the formative center of an organization that specializes in the creation and promotion of a new type of brand country "Republic of Moldova".


Born in the south of Moldova, in the ATU Gagauzia, in the village of Cismikioi, Vulcanesti district.

In 2002 he successfully graduated from the Academy of Economic Knowledge of the Republic of Moldova in Chisinau, then in 2011 he defended his doctoral dissertation in economics at the Lucian Blaga University in Sibiu (Romania). 

He began his career at the National Commission for the Financial Market, after which he moved to the Ministry of Economy of the Republic of Moldova.


In 2009, he headed the National Agency for Energy Regulation, and in 2010 he returned to the Ministry of Economy.


In 2015, he joined the Executive Committee of Gagauzia as the first deputy bashkan (head of the autonomy).


In September 2019, he was appointed chairman of the board of the country's largest energy company, Moldovagaz JSC, and continues to hold this position to this day.


Fluent in Romanian, Russian, English and Turkish.


Hobby: travel, nature, art, team sports.

Solid and reliable


Elena Radu

Elena Radu

co-founder of INBRASA

Strategic branding expert, co-founder and director of INBRASA (Alpha Institute of Strategic Branding) is the brain and soul of an organization that specializes in creating and promoting a new type of brand country “Republic of Moldova”.


Before coming to this, Elena received a higher education as an economist and a master’s degree in public administration at the Academy of Economic Knowledge of the Republic of Moldova (ASEM, department of “Banks”) and at the Academy of Public Administration under the President of the Republic of Moldova, was in the military, worked as a creator in a branding agency serving the wine market of the Republic of Moldova, an image maker, a creative director at an enterprise, studied and found herself in other fields.


Life credo: creation


Professional achievements:

  • The corporate slogan of the champagne wine factory “Cricova” (one of the business cards of the Republic of Moldova) is Nomen est omen (Latin, the name speaks for itself, 2005)
  • Copyright (poem) for the label of the Manieri series (Tighina-vin, Moldova).
  • Victory in the “Fashionable Sentence” program (Moscow, Channel One, 2009).
  • A non-standard PR tool (online game) for creating a positive image of the Ministry of Internal Affairs of the Russian Federation.
  • 3rd place for the script for the audio clip “Autumn.
  • Diploma from the Union of Designers of the Republic of Moldova for the idea of ​​the social poster “Look into the eyes of corruption” (with a mirror).
  • In the course of personal reflections, she developed the socio-political paradigm of the new era and gave it the name “sococracy”.
  • Article “Strategic Vision of the Republic of Moldova” (September 2018): http://www.pr-club.com/pr_lib/pr_raboty#37 Looking at the country from a different angle, as a brand that needs to be reformulated (elements of the country-brand are described in the text);
  • During the election campaign, consulting a candidate for deputy of the Parliament of the Republic of Moldova.
  • 3rd place in the international competition of social advertising in the field of intellectual property, nomination “Text” (hashtag);

Personal qualities:

  • Responsibility = tries to keep her word
  • Sociability = knows how to communicate, find common ground with the interlocutor
  • Objectivity = able to correctly assess a situation before making a decision
  • Organizational skills = the ability to organize a process, delegate authority, keep control over the execution of a task
  • Ability to analyze = able to work with information, form an opinion, draw conclusions, predict a situation
  • A penchant for psychology = understands people, knows how to see their strengths and weaknesses
  • The ability to see the future, big-picture thinking = able to see the whole situation, think, predict
  • Developed intuition = able to hear one’s intuition, foresee the logic of personal and external events, influence events
  • The ability to think outside the box = an active life position, initiative and creative thinking, coupled with other traits of my character, help Elena to be a creator and leader
  • Optimism = able to see the good in people and the environment.

Hobbies:

  • Nominee for the “Poet of the Year 2013, 2014” award (Moscow, Russian Federation)
  • Shortlist of the independent literary award "White Blackamoor-2014" (Chisinau, RM)
  • Participant of the literary festival “Bessarabian Autumn” as a young writer from Moldova (2014, Russia-Moldova)
  • Author of the book “Thoughts of Silence” (a collection of poetry and prose), which was accepted in the competition of the Ministry of Culture of the Republic of Moldova “Publication of the National Book 2015”
  • Title “Author – Stylish Pen!”
  • Author of the book “The Seal of the Dragon or WE – the Proper Name” (manuscript; our days are described in fantasy language)
Igor Krapivka

Igor Krapivka

Educator, financier, manager, like-minded person and ally of INBRASA (Institute of Strategic Branding “Alpha”) is an inquisitive mind and bright head of an organization that specializes in creating and promoting a new type of brand country “Republic of Moldova”.


Born in Chisinau, the capital of the Republic of Moldova.


In 1990 he successfully graduated from the Chisinau Pedagogical Institute.


Accurate, demanding, versatile, attentive and responsive.


Fluent in English and Russian, knows Romanian and Bulgarian.


Life credo: professionalism and decency.

Professional achievements:

  • He began his career at the Academy of Sciences of the Republic of Moldova, where he was assigned after graduation, and in graduate school at the USSR Academy of Sciences (Leningrad Branch of the Institute of History).
  • He worked at the Izvor Trading House and at the scientific and practical center Erudite-1.
  • From 1993 to the present day, he has headed Orvento-Metal Trading Company SRL, one of the leading metal service companies in Moldova.
  • From 1999 to 2003, he was annually awarded the title of “Businessman of the Year”.
  • From February 2004 to the present day he has been the president of the business people’s club “Timpul”.
  • Since 2005, he became Chairman of the Board of the Investment Company CI “Interpares Prim” SA.
  • From 2006 to the present day he has been included in the National Commission for Collective Bargaining.
Oleg Stefanyuk

Oleg Stefanyuk

Aircraft design engineer, manager, like-minded person and ally of INBRASA (Institute of Strategic Branding “Alpha”) is the bright head of an organization that specializes in creating and promoting a new type of brand country “Republic of Moldova”.


He has come a long way in life, today he holds the position of head of the Moldovan company “Ev Point”, whose area of ​​activity is the creation and development of a network of gas stations for electric vehicles in the Republic of Moldova, Romania, and Bulgaria.


Hobbies: traveling, mountains, cooking


Life credo: always

Alexey Moldovan

Alexey Moldovan

Manager, marketer, like-minded person and ally of INBRASA (Institute of Strategic Branding “Alpha”) is the bright head of an organization that specializes in creating and promoting a new type of brand country “Republic of Moldova”.


In 2003 he graduated from the Faculty of Economics of the State University.


In 2014, he supplemented his education in the field of Internet business (RMA Business School), and in 2017 – in the field of management (Mirbis International Business School, specialty “Marketing: strategic sustainability of an enterprise in a competitive market”).


In 2023, he completed the “Systems Thinking” course at Kunev Education (Moldova).


Since 2003, he worked in advertising and large-format printing (Moldova, Ukraine), organized his own advertising agency, from 2011 to this day he has been self-realizing as an international consultant on marketing and digitalization, in 2024 he was a business coach at the Digital Upgrade for SME’s Gagauzia 2024 course.


The area of ​​startups is close (the portfolio has experience in the field of tourism, AHD, cryptocurrency and other things).


Hobbies: active sports, photography, art, fishing.