A year ago (in September 2018) I wrote an article titled "Strategic Vision for the Republic of Moldova" (the article is available online), where I stated that the most viable form of development for our country is shaping it as a brand. But not according to the standard scheme as a product, but slightly differently, by changing the perspective and reassembling the country anew.

How to assemble it? By the brand elements listed in the article—both the names and the content (taking into account that the object is somewhat atypical, it is a country).

Keeping the overall concept in mind, one can and should extend it to the components of the state, highlighting their strengths, what sets us apart from others, creating points of support and growth.

Yesterday, I had the opportunity to present a version (scenario) of an image video for Moldova, which is based on a comprehensive understanding of the country as a holistic brand.

Of course, such presentations are not made in 5 minutes and are for a slightly different audience, but I showed how we can present our country if we slightly change the perspective on seemingly familiar things.

p.s. I am grateful for every attentive and understanding look, understanding what I am talking about, that I saw during the presentation. Attention to the idea and understanding it are valuable.