Today, the Global Innovation Index for 2025 has been published.

The value of the "Republic of Moldova" brand has not changed one iota over the year - it remains zero US dollars.

This means that in the context of time and in an innovative sense, our country, despite all the actions of the authorities and businesses, is not visible on the world map, and there are no players manifested within it who shape its face and future.

For the country, this is a huge minus, but for strategic branding and INBRASA, this is a blue ocean. There is something to contemplate here... and something to pay attention to.

Link to the full GII-2025 publication = https://www.wipo.int/.../republ.../section/innovation-trends